Recommended Books for Predictably Irrational Revised And Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely:Outliers by Malcolm Gladwell, What Women Want: The Science of Female Shopping by Paco Underhill, The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb, The Seven Sins of Memory: How the Mind Forgets and Remembers by Daniel L. Schacter, The Rare Find: Spotting Exceptional Talent Before Everyone Else by George Anders, Stumbling on Happiness by Daniel Gilbert, Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale by , Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal by Oren Klaff, Traffic: Why We Drive the Way We Do (and What It Says About Us) by , Economics For Dummies by Sean Masaki Flynn, The Truth About Managing People by Stephen P. Robbins, Debunkery: Learn It, Do It, and Profit from It -- Seeing Through Wall Street's Money-Killing Myths by Ken Fisher,
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