Recommended Books for Buyology: Truth and Lies About Why We Buy by Martin Lindstrom:Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and by Paco Underhill, Never Mind the Sizzle...Where's the Sausage: Branding based on substance not spin by David Taylor, Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker, DK Handbook, The (with MyCompLab NEW with Pearson eText Student Access Code Card) by Anne Frances Wysocki, The Great Gatsby by F. Scott Fitzgerald, Fringe Banking: Check-Cashing Outlets, Pawnshops and the Poor by John P. Caskey, Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale by , Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel, European Dictatorships 1918-1945 by Stephen J. Lee, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom, The Soul of the New Consumer by David Lewis, About Face: The Secrets of Emotionally Effective Advertising by Dan Hill D.V, American Consumer Society, 1865-2005: From Hearth to HDTV (The American History Series) by Regina Lee Blaszczyk,
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