Recommended Books for The Attention Economy: Understanding the New Currency of Business by Thomas H. Davenport:The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism by Shoshana Zuboff, How We Decide by Jonah Lehrer, Buyology: Truth and Lies About Why We Buy by Martin Lindstrom, Authenticity: What Consumers Really Want by James H. Gilmore, Cognitive Surplus: Creativity and Generosity in a Connected Age by Clay Shirky, The Economics of Attention: Style and Substance in the Age of Information by Richard A. Lanham, The Open-Focus Brain: Harnessing the Power of Attention to Heal Mind and Body (Book & CD) by Les Fehmi, The Experience Economy: Work Is Theater & Every Business a Stage by B. Joseph Pine II, The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action by Jeffrey Pfeffer, The Economics of Attention: Style and Substance in the Age of Information by Richard A. Lanham, The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business by Richard Maxwell,
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